Beneath the Cotton Plant

Beneath the Cotton Plant - Why You Should Choose Organic Cotton For Yourself and the Planet.

The everyday person wouldn't think much of the materials they use on their skin. As we went along our zero waste journey, we kept hearing the recurrence of the term 'organic cotton'.

I do get a bit wary when hearing the word organic placed in front of a particular product (well, half wary and half sucker-ed into it). I read these labels all the time at supermarkets and whenever i'm shopping just to see why and how they are being marketed as organic (which, also explains why I take so long to buy something these days). 

Well, what exactly is organic cotton and why should you choose organic cotton?

Cotton is the most produced fabric today and because of the increase in demand for cotton, crops are treated with pesticides, insecticides, herbicides, and are GMO. Conventionally grown cotton uses more insecticides than any other crop in the world. It is estimated that each year, cotton producers use as much as 25 percent of the world’s insecticides! These toxins are harmful for farmers, workers, us as consumers, and entire wildlife eco-systems.

Organic cotton on the other hand, is grown entirely without the use of toxic pesticides or fertilizers. Instead, organic cotton farms use healthy resilient soil, vinegar, garlic, neem oil, and hydrogen peroxide to bolster crop health.

We decided to try out a few organic cotton products to see how we would take to it.

For starters, we found an incredible mother-daughter team based in the US (Juniper Seed Mercantile). They hand-make all the products they sell and they are passionate about using earth-friendly ingredients and responsible packaging. If that didn't hit it with us already, their organic cotton products were INSANELY and OUT-OF-THIS-WORLD soft! Using the cosmetic poufs are like rubbing a fat bunny's bum on your face.

Next, we decided to create and design some of our very own organic cotton tote and produce bags. We felt that although there were many tote and produce bags in the market now, none of them were designed beautifully or functional enough for us to want to use. Products that help us to create less waste on our zero waste journey are awesome, but we believe that at the same time, products should be both functional and beautiful as well. We found a manufacturer in India who could custom make our products. To ensure that the products were indeed organic, we sent our products for testing and they are all GOTS certified (Global Organic Textile Standard is the worldwide leading textile processing standard for organic fibres, including ecological and social criteria).

With the launch of the organic cotton series, we hope that we can promote more awareness about how it is environmentally and socially responsible for not just manufacturers, but consumers to choose organic cotton. 

with love, Erth & Co. Team

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