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ABOUT ERTH & CO.

OUR MISSION… 

is to inspire people to reduce waste by making the transition to an environmentally conscious lifestyle convenient and simple!

OUR BRANDS…

that we stock are carefully and consciously selected from all over the world. These brands have similar missions to create a positive environmental impact by creating natural, waste-free, beautifully designed and durable products.

We also have strict guidelines and work very closely with our brands to ensure that when we receive any shipments, it has to be 100% plastic free and that they use only compostable materials in the shipment packaging process.

OUR JOURNEY… 

starts in a humble little island, Singapore. We found it difficult to transition to a zero waste lifestyle as there aren’t many alternative solutions to single-use materials and plastic products (that were designed beautifully enough for us to want to use anyway). At the same time, we wanted to create awareness to move towards a more conscious and waste-free lifestyle.

Hence, the birth of ERTH & CO.! Any product that is stocked on this platform are items that we use in our everyday lives and are recommendations from us on how these products provide convenient and alternative solutions to transitioning towards a zero waste lifestyle in Singapore.

OUR PHILOSOPHY... 

is not to judge. Going zero waste in a hustle-bustle city like Singapore is not easy. Our lifestyle in Singapore has been built around convenience and single-use items. The most important point to note is that zero waste is a personal journey and we’re not perfect, but we’re definitely here to celebrate the little wins like requesting not to have your groceries packed in a plastic bag.